SIA “Panic” has concluded contract Nr. SKV-L-2022/570 with the Latvian Investment and Development Agency for receiving support within the “Promotion of International Competitiveness” co-financed by the European Regional Development Fund.

Privacy Policy

We respect your privacy and are committed to protecting your personal data. Panic Privacy Policy sets out details on how we look after your personal data when you visit our Site, or contact us by email or phone and tell you about your privacy rights and how the law protects you.


Panic Ltd. is the controller and responsible for your personal data (collectively referred to as ”COMPANY”, “we”, “us” or “our” in this privacy notice).

We collect and use information about our web site visitors and those that interact with our services by reaching out via email or phone in order to manage your relationship with Panic Ltd. and to better serve you by personalizing your experience and how you connect with us.

Panic Ltd. does not collect any personal data when you use this website. This website is not intended for children and we do not knowingly collect data relating to children.

We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about our privacy policy, including any requests to exercise your legal rights, please contact our data privacy manager using the details our contact details:

Panic Ltd.
Rita Steimane is our data privacy manager.
Email address:
Telephone number: +371 26707867
Postal address: Stabu street 30 - 6, Riga, Latvia, LV-1011

This version of the privacy policy was last updated in March 2022 and historic versions can be obtained by contacting us.

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements.


We do not collect any personal data on our website and do not encourage you to share any personal data with us.

If you decide to send us an email to the email address provided on ‘Contacts’ or the ‘About' sections of the web page, write to us or call us, you do that at your free will.

As a result of your contact with us, we may collect some Personal data, or personal information, meaning any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We only collect your personal data when you choose to give it to us by corresponding with us by post, phone, email or otherwise.

You may choose to provide us with different kinds of personal data about you which we have grouped together follows:

Identity Data includes first name, maiden name, last name, username or similar identifier, marital status, title, date of birth and gender.
Contact Data includes billing address, delivery address, email address and telephone numbers.

On the Panic Ltd. website we collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific section of Panic Ltd. website.


We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

  • Where we need to respond to you as a result of you reaching out to us.
  • Where it is necessary for our legitimate interests* (or those of a third party) and your interests and fundamental rights do not override those interests.
  • Where we need to comply with a legal or regulatory obligation.

*Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.


We may use the information collected for the following purposes:

  • To manage our relationship with you and performance of a contract with you
  • To conduct ordinary business operations such as sales, marketing, support, education and training
  • To deliver relevant Site content to you and measure or understand the effectiveness of the marketing messages we serve to you
  • To use data analytics to improve our Site, products/services, marketing, customer relationships and experiences
  • To make suggestions and recommendations to you about services or products that may be of interest to you
  • To ask you to leave a review or complete a survey
  • To notifying you about changes to our terms or privacy policy

Please Contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.


We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


We may have to share your personal data with the third parties to help with your enquiry.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Third parties that the data are shared with are used only for the purposes set out in the section above.

We cooperate with the services of these providers:

Google Analytics and Google Accounts services
Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilises your personal data collected to track and examine use of Boords/our Site, to prepare reports on its activities and share them with other Google services. Google may use the personal data to contextualise and personalise the ads of its own advertising network. Place of processing: United States (US)

MailChimp is an email address management and message sending service provided by The Rocket Science Group, LLC. We use these services to manage our subscriber database which includes Contact and Marketing and Communications Data for example. Place of processing: US


Several of our external third parties are based outside the European Economic Area (EEA) so their processing of your personal data will, in limited circumstances, involve a transfer of data outside the EEA.


We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.


We will only save and use your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.


You have rights under data protection laws in relation to your personal data. These rights include the following types if request:

  • Request access to your personal data. This enables you to receive a copy of the personal data we hold about you.

  • Request correction of your personal data. This enables you to have any incomplete or inaccurate data we hold about you corrected, though we may need to verify the accuracy of the new data you provide to us.

  • Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. However, we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • Object to processing of your personal data. There is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes.

  • Request restriction of processing your personal data. This enables you to ask us to suspend the processing of your personal data in case of data’s accuracy; unlawful use of data but you do not want us to erase it; where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

  • Request transfer of your personal data. We will provide to you your personal data in a structured, commonly used, machine-readable format.

  • Right to withdraw consent where we are relying on consent to process your personal data.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer’s hard drive.

We use the following cookies:

Analytical/performance cookies. They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

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