Real hydrating

Client • Liquid IV • Spotify Commercials

What unites music and water? When creating the Spotify video series of the leading hydration multiplier Liquid IV, we found that poor hydration feels a lot like poor audio quality. Getting through the day without enough water is like listening to music through a low-quality system. It feels dull, weak, and unenergized.
In three videos we showed that getting from zero to hero is just one Liquid IV stick away! Both in visuals and in audio, Liquid IV adds a boost of energy, regardless of the lifestyle or age of the main character. Or in the words of Liquid IV – life hits differently when you're hydrated!

Splash of energy

It's easy to forget to care about hydration when taking care of others. In the video made for family-focused GenX'ers we showed how easy it is to power up the daily routine. Just one stick of Liquid IV and the rhythm to the day gets just as good as their favorite hip-hop beat.

Double the power

A great pop-song can make Millennials feel like they're levitating a few feet above the ground. In this video made specifically for conscious water consumers we showed how Liquid IV can uplift the day even more than just water or a pop-song alone.

Hydration on the go

This video goes for all the GenZ'ers out there. Always curious and on the go, with Liquid IV they can stay energized and hydrated no matter the place they happen to be. One stick of Liquid IV can boost the day just as much as the hits of GenZ favorite Indie Rock bands.

Bored to death

Slow vs active. Boring vs joyful. Dehydrated vs energized. The three-video set is filled with contrasts to represent how Liquid IV brightens the day, literally.

Look at the looks

Although different in their ages, body types, and lifestyles, we wanted our characters to feel like they're from the same “family”. The fine inner lines and detailed facial features gave the opportunity to add a unique look to every character, yet the bold outlines and color palette created the impression that they are all living in the same visual world.

Colors between worlds

Thirst and low energy makes us perceive the world as dull and gray. Opposite to that we see life full of color whenever we're fully energized. To emphasize these two states of our energy levels, we created two worlds – before and after the hydration boost of Liquid IV – underlining the moods of the main characters.

Credits

Art Director
Pēteris Noviks

Sketched storyboard
Artūrs Bunts

Animatic
Vladimirs Karsecjans

Executive Producer
Helēna Zakare-Semjonova

Illustrations
Vladimirs Karsecjans
Veronika Horban

Animation lead
Vladimirs Karsecjans

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