airBaltic is the Latvian national airline traditionally having a sale at Christmas. Along comes the challenge of standing out among the other holiday season sales and requests. We partnered up with the agency “WRONG digital” to shake the usual Christmas greetings scene with some fresh moves, and created an entertaining online game “Dancer's got Talent”.
Dancer is not the most famous Santa's reindeer from the famous poem “Night Before Christmas” written in 1823. Yet almost 200 years later, finally, it was Dancer's time to shine! This party animal showed off the goofiest and hottest dance moves of the 21st century helping the players to earn discount points with every twist, twerk, and turn.
The rules of the game were simple, so even the laziest holiday gamers could uninterruptedly keep munching the gingerbread while playing. The keyboard became the dance floor for fingers – the more the player could keep up with the reindeer's moves, the bigger the discount. Dance with those fingers of yours to see the campaign results below!
Dancer was a modern reindeer, designed to master all the trendiest dance moves. The flexible body combined with the expressive face made the deer look as charming as a levitating snowflake. It was too hard to resist repeating the dance over and over again.
Creative Director
Oskars Cirsis
Game UI Design
WRONG Digital
Look Development
Gints Gutmanis
Art Director
Gints Gutmanis
Modelling
Gints Gutmanis
Eduards Balodis
Oskars Lelis
Edgars Lielzeltins
Rigging
Gints Gutmanis
Rita Steimane
rita@panicstudio.tv
Lou Bones
lou@panicstudio.tv