The world's No 1. job search site Indeed helps people to get jobs. We helped them by creating a vibrant animation series called “Smart & Small”.
This series is packed with small but impactful tips on how to write a cover letter, what kind of words to include in a resume, and which ones to keep miles away from. And all this is beautifully told by the charming hostess Denise. Listen to Denise and you're hired!
Psst! Want to know a secret? If you want a resume that stands out, every detail matters. Even the smallest one. Exactly this "secret" sauce went into making “Smart & Small” films. We looked into a highly detailed universe of miniature worlds and crafted a style that looks similar to it.
If you have doubts about how to write a cover letter, follow Denise into an actual cover letter museum. Here everything will be revealed - step by step, word by word, paragraph by paragraph.
Every word counts when writing a resume. In this spot, Denise outlines magic words to include in resumes and ones that don't do the job. It's time to get more “advanced” by getting rid of the “outside the box”.
Scrolling through job advertisements is tiring and ineffective. Denise knows some useful hacks to become a better job searcher. Buckle up and start searching like a boss!
Are you mentioning the right skill for the job, or are you boring the person on the other end with irrelevant stuff? Denise will guide you through the nuanced skill listing process to make your resume stand out from the crowd!
To achieve the miniature world's stop-mo look and feel, puppet-like characters were designed using a limited set of shapes and real-life materials such as colored wood and real fabric.
The Gang
We enhanced the storytelling with cinematic treatment. Scene framing and camera movements make it eye candy. You know what they say these days - it's all about the perfect shot.
We went a bit loco on the miniature world and ended up designing a unique space for each episode. Even the smallest details were perfected to make them shine. We're happy about it :)
You already know Denise. Here's one more thing to know – the distinctive character style was inspired by the letter “i” from the Indeed logo. Now you know.
Creative Direction
Tyler Pierce
Senior Producer
Rita Steimane
Art Director
Gints Gutmanis
Oskars Pavlovskis
Director
Roberts Kulenko
Producer
Arturs Liberts
Script
Virtue By Vice
Rita Steimane
rita@panicstudio.tv
Lou Bones
lou@panicstudio.tv