The End of Spreadsheets

"Commercial property software" sounds like yaaawn. Datscha, however, is anything but. The revolutionaries in that line of business, they have literally ditched spreadsheets. The nerve, we know!
More of a cutting-edge real estate intelligence agency, Datscha came to us with an idea. Behold the “spreadsheet warrior” – someone fighting the old ways of working. We instantly broke out all the superhero action cartoon tropes. When you're pushing boundaries in an old-school industry, you don't just get an ad – you get your own blockbuster thriller!

Datscha • The End of Spreadsheets
Campaign
Superpower tropes

Superhero, check. Evil overlord (complete with a cat!), check. Call to adventure, check. Supernatural aid, check. Tests and trials and enemies, check. When we go all in, we go all in!
With all our cartoon lovers on board, we nerded out to build a whole action-packed world around the Datscha hero.

Bye, Old School

Imagine the satisfaction of plotting the takedown of the dark power of spreadsheets. We literally lived through the frustration of slogging through endless rows and columns of data. And to be frank, embodying the “old-school” as a dark overlord figure had us chuckling all over the place.

Hello, Datscha

We, for one, welcome a fresh breath of air and a sassy new look on the real estate platforms. In its own professional landscape, Datscha now stands apart from its competitors in style.

Meet Our Folks

We fondly revisited a long list of our favorites – cartoons and movies alike – to deliver a kick-ass gallery of characters. Including the "Get out of my laboratory!" and "Ooooh, what does this button do?” If you know, you know.

Another brave new world

If there's anything we love more than character design, it's world-building and anything to help uncover an epic story. Datscha now bravely stands apart from its competitors!

Credits

Director
Maxwell Reed
Marcus Gestre
Sebastian Drab

Executive Producer
Alex Grolleman

Art Director
Marcus Gestree

Creative Director
Maxwell Reed
Marcus Gestre
Sebastian Drab

Script
Maxwell Reed
Marcus Gestre
Sebastian Drab
Alex Grollema

Storyboard
Sun Creature

Get in touch
New Business in Europe

Rita Steimane
rita@panicstudio.tv

New Business in UK
General inquiries

hello@panicstudio.tv
+44 744 1344 912

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USA East coast
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