"Commercial property software" sounds like yaaawn. Datscha, however, is anything but. The revolutionaries in that line of business, they have literally ditched spreadsheets. The nerve, we know!
More of a cutting-edge real estate intelligence agency, Datscha came to us with an idea. Behold the “spreadsheet warrior” – someone fighting the old ways of working. We instantly broke out all the superhero action cartoon tropes. When you're pushing boundaries in an old-school industry, you don't just get an ad – you get your own blockbuster thriller!
Superhero, check. Evil overlord (complete with a cat!), check. Call to adventure, check. Supernatural aid, check. Tests and trials and enemies, check. When we go all in, we go all in!
With all our cartoon lovers on board, we nerded out to build a whole action-packed world around the Datscha hero.
Imagine the satisfaction of plotting the takedown of the dark power of spreadsheets. We literally lived through the frustration of slogging through endless rows and columns of data. And to be frank, embodying the “old-school” as a dark overlord figure had us chuckling all over the place.
We, for one, welcome a fresh breath of air and a sassy new look on the real estate platforms. In its own professional landscape, Datscha now stands apart from its competitors in style.
We fondly revisited a long list of our favorites – cartoons and movies alike – to deliver a kick-ass gallery of characters. Including the "Get out of my laboratory!" and "Ooooh, what does this button do?” If you know, you know.
If there's anything we love more than character design, it's world-building and anything to help uncover an epic story. Datscha now bravely stands apart from its competitors!
Director
Maxwell Reed
Marcus Gestre
Sebastian Drab
Executive Producer
Alex Grolleman
Art Director
Marcus Gestree
Creative Director
Maxwell Reed
Marcus Gestre
Sebastian Drab
Script
Maxwell Reed
Marcus Gestre
Sebastian Drab
Alex Grollema
Storyboard
Sun Creature
Rita Steimane
rita@panicstudio.tv
Lou Bones
lou@panicstudio.tv
hello@panicstudio.tv
+44 744 1344 912