Can you imagine crackers as the only source of all the nutrients? Probably not. Hopefully not! But somehow a lot of pet owners still consider kibble aka. crackers-for-pets, a wholesome meal for their doggos.
To challenge the myth of kibble as a convenient long-lasting food for our four-pawed friends, we and Freshpet displayed a manifesto stating that unlike love towards our doggos, their food shouldn't be eternal.
To convey the campaign's organic and natural spirit, we coupled the nourishing premise with an organic, earthy color palette. Smooth strokes and a well-balanced selection of edible assets made the campaign more cuddly.
Look at this kind and lovely metropolitan lady! She clearly loves that little doggo! That's the reaction we aimed for when we engineered her looks – a sun-kissed, progressive Pan-American lady with a heart bigger than the globe.
Slepichev Aleksandr Sergeevich
Silver Fox Audio