Room Meraas Quarter is a part of Dubai Design District and, together with M&C Saatchi, we envisioned what it looks like when totally overtaken by creatives. We invited real artists and designers from different corners of the world to bring their personalities into Meraas Design Quarter’s living spaces. Blending the 3D and 2D art created by locals with some live action, we created quirky, colorful shorts and stills that elevated Meraas Quarter into a gallery-worthy space. We turned it all into a lively place where local talent gets showcased.
Static doesn’t have to mean still. We brought the same playful mix of color, 3D and 2D characters to the billboards, proving that even a static format can have a little life in it.
Once we entered the “Live it Creative” mindset, the creative possibilities for characters got pretty much endless. The campaign filled up with peculiar avatars: pianos playing themselves, billiard balls cruising on hoverboards, and pencils turning into snakes.
Three different spaces, loads of peculiar characters, and one little challenge – making it all feel like a smooth ride. We played through storyboards, character movements, and curious interactions until each world flowed naturally into the next.
Vibrant colors, peculiar characters, playful movement, and a solid dose of imagination – all coming together to create a lively visual world one can imagine living in.
Director
Ola Tandstad
Executive producer
Sonja Backo
Illustrations
Lara Montresor
Johanna Oswald
Richard Behrens
Marcus Gestre
Creative Director
Maxwell Reed
Storyboard
Lara Montresor
Animation lead
Ola Tandstad
Rita Steimane
rita@panicstudio.tv
Lou Bones
lou@panicstudio.tv
hello@panicstudio.tv
+44 744 1344 912